Authenticity has become a catchphrase. Managers are expected to lead more authentically. Brands are competing to create more genuine and authentic connections with their customers. And celebrities such as Chrissy Teigen have called out fakeness of social media and started to show a more realistic and authentic version of their lives. What is behind all this fuss? What does authenticity really mean and why is it so powerful? Drawing on their own research, Professors Iyengar and Matz will discuss the role authenticity plays in our professional and personal lives.