Senior management can play a major role in supporting strategic and key account managers as they seek to earn revenues from their firm’s most important current and potential customers. In our upcoming webinar, Noel Capon, the R.C. Kopf Professor of International Marketing at Columbia Business School, will identify five separate roles that senior managers play — some with a positive and some with a negative impact.
In this 30-minute webinar, you’ll learn how:
• Senior managers can be very effective in supporting strategic and key account managers
• Senior management involvement should be well designed
• Uncontrolled senior management involvement can have negative consequences