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Using Behavioral Science to Influence Change in Your Business

Join us for a complimentary webinar with Royal Society-nominated author and persuasion researcher Steve Martin on how you can benefit from using behavioral science in your business.

Martin is faculty director of the Behavioral Science in Business program at Columbia Business School and is the bestselling author of Messengers, Who We Listen To, Who We Don’t and Why and the New York Times bestseller Yes! Secrets from the Science of Persuasion.

In this 30-minute webinar, you’ll learn:
• What behavioral science is and how it applies to you
• Some of the key models and insights from this fascinating and highly applicable science
• Tools and approaches that you can immediately use to increase your ability to influence others, effect change, and deliver on your business goals

Feb 23, 2021 11:30 AM in Eastern Time (US and Canada)