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Using Human-Centered Design to Understand Customer Choice
In the past six months, our perspectives on our daily lives have shifted considerably — affecting how we make choices about where we live, how we work, and what we consume.

Join us for an exclusive webinar with Adam Royalty, designer-in-residence at Columbia Entrepreneurship, Innovation, and Design, to learn about a powerful tool called human-centered design that helps us better understand how people make decisions.

From this 30-minute webinar, you’ll walk away with:

- A better understanding of how the needs of consumers drive their choices
- Two actionable frameworks that uncover and synthesize key customer needs
- Inspiration to drive customer-focused innovation in your organization

Oct 1, 2020 12:00 PM in Eastern Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Columbia Business School Executive Education.