A major key to business success is deep customer insight. In this complimentary 30-minute webinar, Michel Pham, the Kravis Professor of Business at Columbia Business School, will explain the five major questions that any business needs to be able to answer about their customers in order to be successful.
You’ll walk away with:
• A more strategic understanding of what true customer insight is
• A better sense of how to structure and prioritize your customer insight efforts
• The components of a proper customer insight process